This privacy notice applies solely to information collected by Acxiom on www.acxiom.com.mx/ and is designed to ensure that visitors to this website understand how and why Acxiom collects and uses information provided by users of this site.
Business Purposes for which personal information is collected from you:
This website allows you to request information from Acxiom; register for special offers, seminars or demonstrations; participate in surveys and contests; download thought leadership papers, videos, and podcasts; subscribe to Acxiom products and services; access our SaaS products; and submit an application for employment.
To support these activities, Acxiom will ask for information about you and, where applicable, your company. The information you provide will be used to support your relationship with Acxiom. Acxiom does not combine any personal information received from you via interaction or engagement with our web site with any information maintained in our commercial consumer data products. To fulfill a particular request, the information you provide may be shared within the Acxiom and the Interpublic Group family of businesses. We may use the information we collect to make this site easier for you to use and to inform you of services and product updates, new products and other related information from Acxiom. The site does not allow third parties to collect personally identifiable information about you related to your online activities when you use this site.
Use by Third Parties
Acxiom may provide aggregated information, such as the number of visitors to the site or the results of a survey, to our third-party service providers/processors and contractors to develop suggestions to improve our website accessibility and the services provided on the site. Aggregated data is not linked to any personally identifiable information.
Acxiom may use contractors and service providers/processors to help us deliver services accessed through this site and to deliver content and fulfill requests made on this site. However, in these instances, the information you provide remains the property of Acxiom.
We reserve the right to disclose the information you provide as required by law or when we believe disclosure is necessary to protect our rights or comply with a judicial proceeding, court order or legal process served on our website. If Acxiom goes through a business transition such as a merger, acquisition, or divestiture, your personal information will likely be among the assets transferred. We will require an acquiring company to uphold the material terms of this privacy notice.
This website also contains links to sites owned by other businesses. Please be aware that Acxiom is not responsible for the privacy practices of these other sites. When you leave this site, we encourage you to read the privacy notice of those other sites.
Technologies
Acxiom uses technology to help us understand which parts of our websites are visited most often and understand traffic patterns on pages.
Cookies/Tags:
This site uses cookies and tags to tailor web content to match your browser capability, customize your experience on our web site, and to present Acxiom advertising on other web sites. We may utilize information we collect as well as information we obtain from third parties to recognize you and potentially identify you for more personalized interaction. To opt out of the receipt of any such communications, please see your options listed here. In addition, you can set your Internet browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. If you reject the cookie, you may still use this site, but you may be limited in the functionality of some areas.
Sensors:
To determine your ability to receive HTML-based email messages, Acxiom may include a coded sensor in its HTML-based email messages. The sensor activates when the e-mail message is opened and flags the e-mail address of the recipient as one that is capable of receiving HTML-based email messages. This capability helps us to send the e-mail in a format you can read, allows us to track the aggregate number of emails read, and to measure, in aggregate, if any of the links in the e-mail were accessed. If the recipient cannot receive HTML emails, the recipient will not receive a functioning sensor.
Log Files:
We use IP addresses, HTTP header information, user-agent details, and other browser information (e.g. browser plugins, hardware details) from site visitors of www.acxiom.com.mx/ to analyze trends, administer the site, track users’ activities on the website and gather broad demographic information for aggregate use in improving the site and its applications and services.
Contact Information:
When provided by a user when registering or engaging with Acxiom, we use your personal information, such as name, phone number or email address, to populate our customer relationship management systems to be used for the purposes described in this notice.
Universal Opt-Out Mechanism / Opt-Out Preference Signal:
Multiple jurisdictions have passed legislation related to universal opt-out mechanisms and “global privacy control” requirements. Acxiom does not sell or share information collected based upon a visit to the www.acxiom.com.mx website.
Unsubscribe or Opt Out / Deletion Requests
Acxiom offers you the opportunity to opt out of receiving personalized digital ads, and promotional e-mail, calls or mail from Acxiom about our products and services. Acxiom also extends the right to request a deletion of the information that Acxiom has collected from you via the acxiom.com web site.
For e-mail, individuals may opt out at any time by using the unsubscribe mechanism within the e-mail or visit here, which allows individuals to manage their subscription preferences regarding Acxiom’s newsletters, e-mail alerts and special offers. This mechanism does not allow a user to opt out of receiving transactional e-mail, such as registration confirmation, product updates and responses to direct requests.
To opt out of calls or direct mail or to submit a deletion request, individuals may submit a request here.
Access and Correction
Our clients may access and correct the information provided via this website. To obtain a copy of or to correct this information, please submit a request here.
The instructions provided above apply to information that we collect via the Acxiom.com.mx web site. If you have an interest in the rights available to you with respect to any personal information that Acxiom may have about you in its information products, please see our information product policies by clicking here.
Other Privacy Related Questions
To ask questions about the www.acxiom.com.mx privacy policy or your rights under applicable privacy laws, contact us via our Acxiom Privacy Portal or calling 1-877-774-2094.
Acxiom Data Products
Separate from the information collected on this website, Acxiom builds and licenses consumer data products. As a consumer, you have choices that govern how Acxiom will handle personal information related to you. To understand all of Acxiom’s data products, go to our Mexico Products Privacy Policy here.
Acxiom’s Information Products and Services
Acxiom does not provide products or services to children, and all individuals who register online for products or services with Acxiom or provide personally identifiable information should be 18 or older. In addition, Acxiom does not combine any personal information received from you via registration with our web site with any information maintained in our consumer data products.
For information about Acxiom’s information product policies, click here.
Notification of Changes
If we decide to change our privacy policy in a material way, we will post a notification highlighting those changes on our home page.
If we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify affected individuals by e-mail, if available. Individuals can choose whether to allow Acxiom to use information related to them in this new manner. If we do not receive permission, we will use the information in accordance with the privacy policy under which the information was collected.
In the event Acxiom is purchased, data collected on this site will be one of the transferred assets.
Effective Date: June 30, 2024
Please click here for the previous version of this privacy notice.